Enhance your content marketing using behavioural insightsHey there! Welcome to the first of a 5 part blog series on strategic content marketing using EAST Theory. Today we’re going with the basics. So, let’s start right at the beginning, shall we? Read more…
Over the course of my career, I’ve been subjected to the trial that is a post-conference industry networking event many times. It is not my favourite thing. However, the higher you rise in some industries, the more time you spend conferencing. For example, by the end of next week I will have spent 5 of the past 10 business days attending conferences. Which means I have spent most of those nights making awkward conversation with quasi-colleagues from across the country. I can’t begin to describe how excited that makes me.
Was that too cynical? Read more…
