Do you know who your target audience is?

Chances are you have an idea – but maybe it’s time to take a closer look.

Ah, yes.  Target audience.  We throw this term around a lot.  If you have a small business, you’ve probably given it some thought.  And it might seem simple; for example, if you sell, let’s say, maternity clothes – well, you’re selling to pregnant ladies, right?

Hm, well yes (I mean, that’d be a pretty solid guess).

But let’s unpack this thought a little bit, shall we?  After all, not every baby-mumma is the same.  Read more…

When was your last website review?

If it’s been a while, your website may be in need of a checkup.

Hey there folks!  We’ve been talking a lot lately about content marketing and consumer behaviour, so I thought it was about time we had a quick chat about the place you’re probably directing all that online traffic to – your website.  More specifically, I want to talk about how regularly you should be doing a website review.  You know, to make sure it’s up to date, accurate, and still working the way you want it to.  Read more…