Month: July 2017

Content marketing using EAST: timely online content

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office space, online content, content marketing, marketing strategy, EAST theoryOnline content – are you online on time?

Oh hey friends!  Welcome to the 5th and FINAL blog post in my series about online content marketing and consumer engagement.  We’ve looked at how to make online content easy to engage with.  Then we explored how to make brand engagement more attractive to consumers.  Last week, we looked at how to make engaging with content marketing a social experience.  And today, we’re looking at the final element of EAST: timely.

Timely is about – you guessed it – engaging with consumers at the right time, in a way that is suitable for that particular time.  Have I said time too many times?  Read more…

Content marketing using EAST: social consumer engagement

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grinch, social interaction, consumer engagement, blackwood creative, marketing strategy, behavioural insight theoryMake your content marketing a social consumer engagement experience

Oh hey friends!  I hope you’re enjoying my 5-part blog series linking EAST behavioural insight theory to content marketing campaigns.  This is number 4 – all about making sure your content marketing campaign is social by focussing on consumer engagement!  If you’re just joining us, feel free to start from the beginning – take a look at an overview of EAST, check out some ways to make engaging with your brand easy, look at how to make an attractive content marketing campaign, and meet me back here.  I can wait 🙂  Read more…

Content marketing using EAST: is your brand engagement attractive?

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content marketing, zoolander, EAST theory, attractive, marketing strategyDoes my content marketing look big in this?

Hello, dear reader, and welcome to the third in my blog series about applying EAST behavioural insights to a content marketing campaign.  Today I’m talking about the second element of EAST: attractive.

So: what does attractive mean in this context?  There are some elements of the aesthetic about this, however EAST goes deeper than that – and so, down the rabbit hole we go!  Read more…

Content marketing using EAST: easy does it

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easy, content marketing, game of thrones, everyone would do it, Content marketing made easy

Hi there and welcome to the second of 5 blogs relating EAST behavioural insight theory to content marketing.  Today I’m talking about the first principle of EAST: easy.

When it comes to the easy in EAST theory, what we’re getting at is simplifying processes.  Studies into EAST show that people (in this case, potential customers) are more likely to adopt certain behaviours if it is easy to do so.  Sounds pretty straight forward, right?  Read more…