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Strategic marketing advice for Brisbane businesses.

Strategic marketing is an investment in your business – and it’s definitely one you should be making.

But where do you start?  There are so many things to consider, and the sheer volume of information out there can be overwhelming.  Especially when you’re already dealing with your core business.

That’s where a strategic marketing specialist can help.

I offer specialist marketing and business advice, including strategy development, creative website copywriting, and content marketing strategies.  All designed to help your business get noticed by the right people.

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Not sure if you need specialist marketing advice?  If you’ve ever found yourself thinking:

  • Which social media platforms should I use?
  • Do I need a content marketing strategy?
  • Why isn’t my website converting sales?
  • Should I hire a copywriter?
  • What should I blog about?
  • How do I advertise my business?

… the answer might just be ‘Yes’.  Take a look at my service list, or get in touch today to discuss how Blackwood Creative can help your business to thrive.

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Marketing strategies for your business.

Every business needs a strategy.  A strategy for communicating to your clients, for coordinating your content.  For making your voice heard.

In a content-saturated market, every opportunity to make an impact counts.  Whether your aim is to gain clients, build a brand following, or engage a community in meaningful conversation – you need a plan.  You need to back up traditional advertising with a consistent brand voice and a coordinated approach to content across all platforms.

In addition to this, today’s consumers are brand-savvy and very aware of being sold to – in fact, studies show that most people now skip over anything they consider to be advertising unless it directly relates to them.  Consumer engagement through connecting with your audience in a way that they will accept is the only way to reach some markets.

A holistic, strategic approach to marketing is the best way to get your message across.

Let you voice be heard.

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Copywriting, editing, proofreading – little things that could be costing you big business.

Choosing the right words can be tricky.  Putting them together in a compelling, authoritative, engaging way is not everyone’s forte.  Being 100% certain that your carefully crafted copywriting is error-free, grammatically correct, and flows with a single voice that is representative of your brand – well.

Today’s 24 hour, social media driven, online culture almost requires businesses to produce what can seem like a never-ending stream of content.  If words are your thing, this can be a massive benefit to your business’s presence and brand image.  However, if not… it can be one of the quickest and easiest ways to delegitimise a brand’s authority and professionalism.

Campaigns have been won and lost over the incorrect use of ‘less’ instead of ‘fewer’.  Common mistakes such as when to use their/there/they’re, then/than, and (shudder) your/you’re, are an instant mood-killer.  Businesses lose a lot of revenue because of Autocorrect and Spellcheck.  A clever algorithm should not take the place of editing.

The right words are important.

Let me help you with that.

I have extensive experience writing content for a wide variety of audiences.  With a background in marketing and business development, I know how important quality copywriting is in promoting your business effectively.

Contact me, or check out my services to find out more about how I can find the right words for your business.

contact, blackwood creative, strategic marketing, marketing advisor